Helping small businesses in Kalamazoo.


Government Contracting Marketing Webinar Series

Presented by: Lonna Hardin of Do Slay

February – March 2022

Pre-registration is required for each day. Registrants are encouraged to attend both virtual sessions offered each day, however, it is acceptable to attend only those of most interest. A link to attend is sent to those pre-registered on the day of each session.

Sample topics include 

  • The #1 Reason Most Federal Contractors Fail At Marketing
  • How Federal Contractors Can Tighten Up Their SEO
  • Content Marketing & What Every Federal Contractor Needs To Know
  • 7 Low Cost Tools Federal Contractors Can Use To Reach More Customers

Lonna Hardin received her Masters of Science in Digital Marketing from Full Sail University and holds 11 certifications in specializations including content marketing, funnel development, search engine marketing, social media marketing, ecommerce, email marketing, analytics, and more. She is Google Analytics and Adwords certified.

Check out the flyer

Contact Information

Congratulations to Gregory Shelton of Grand Unique Laundry for receiving his first loan through Northern Initiatives. With help from his SCORE mentor, Cheri Bales, Gregory did a fantastic job on developing his business plan and showing real entrepreneurial spirit. We wish you much success, and look forward to your upward movement. You are a wonderful role model.

—Gregory Shelton of Grand Unique Laundry

I appreciate your ears for listening, your eyes that see my vision and your heart that makes you who you are.  I thank you for your time. You are making a difference.

—Shawntel Lindsey, Director, The Artbor Community Connections Center

The WMed Innovation Center is a perfect environment for innovation to grow and become a successful commercial enterprise.


WMU Business Connection logo

Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, or just looking for ways to engage with WMU, the Business Connection office can find the resource to help move your business forward.


A loan (from Local Initiatives Support Corporation) helped expand our cafe to triple our seating, add a kids space, increase much needed staff work areas, and make other improvements to the space.


MEL logo

The Michigan eLibrary (MeL) is the State of Michigan’s digital library. It has excellent resources available to Michigan residents at no cost.


Western Michigan University’s Starting Gate helped me take an idea and transform it into a much more attainable reality. Whether providing talks with investors and business owners or accountability, the ultimate goal is helping your business succeed.

—Peter Shutt

Kalamazoo County Land Bank logo

The Kalamazoo Land Bank did robust community engagement around the vision and gave us something to work with that was solidly desired by people in the neighborhood. Having a vision meant we had to protect it. That’s something I thank the Land Bank for. It was difficult. It didn’t make anything faster or easier, but we got a better project in the end as a result of it.

—Matt Hollander

Buy Local logo

Buy Local Greater Kalamazoo is a hard working grassroots group focused on the greater Kalamazoo community and its small businesses. Their events and networking opportunities are the best!

—Cheri Bales

SBDC logo

Michigan SBDC is a great company providing top notch service to local businesses all over Michigan. The consultants are professional and the student workers contribute with excellent work!

—Martin Herman Sorensen