How to Write a Business Plan

man writing on a pad of paper

A Business Plan is a written document which develops and details the potential of a new business as well as the knowledge and the credibility of the author/owner. It is […]

Why Does a Small Business Need Analytics?

Team of business people discussing digital marketing metrics report and return on investment strategy for advertisement campaign, data analytics dashboard on computer screen in office

Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can […]

What Can a Marketing Plan Do For You?

Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.

Nonprofit Marketing Planning Tips

Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.