Helping small businesses in Kalamazoo.

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Get Noticed by More Customers with Search Engine Optimization

October 27, 2021 @ 12:00 pm - 1:30 pm EDT


If you are trying to get more customers, you’ve likely heard of Search Engine Optimization (SEO). SEO is a key aspect of being found by customers online, and it’s an ever-changing process. The Michigan SBDC is here to help you understand what you can do with SEO to establish and grow your small business.

Here’s what to expect in this 90-minute webinar:

  • What SEO looks like now, why it’s important, and how you can get started with your SEO strategy
  • A brief history of what SEO used to look like, and why the old SEO tricks don’t work any more
  • Google’s top four “must have” aspects for SEO
  • Six additional “should have” aspects that you can start planning for today
  • No-cost resources available from the Michigan SBDC, such as our SEO report, international SEO report, and no-cost one-on-one consulting to help you
  • 45 minutes of live panel discussion with experts from the SBDC, who discuss what it’s like helping small businesses make their SEO dreams a reality
  1. Please remember to click the blue “Continue” button once you have registered to access the complete your registration and access the webinar.
  2. After registering, you will receive an email from with your link to access the webinar.
  3. If you do not see the emails after registering emails, please check your spam filter.
    Speaker(s): Michigan SBDC staff


October 27, 2021
12:00 pm - 1:30 pm EDT

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Congratulations to Gregory Shelton of Grand Unique Laundry for receiving his first loan through Northern Initiatives. With help from his SCORE mentor, Cheri Bales, Gregory did a fantastic job on developing his business plan and showing real entrepreneurial spirit. We wish you much success, and look forward to your upward movement. You are a wonderful role model.

—Gregory Shelton of Grand Unique Laundry

I appreciate your ears for listening, your eyes that see my vision and your heart that makes you who you are.  I thank you for your time. You are making a difference.

—Shawntel Lindsey, Director, The Artbor Community Connections Center

The WMed Innovation Center is a perfect environment for innovation to grow and become a successful commercial enterprise.


WMU Business Connection logo

Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, or just looking for ways to engage with WMU, the Business Connection office can find the resource to help move your business forward.


A loan (from Local Initiatives Support Corporation) helped expand our cafe to triple our seating, add a kids space, increase much needed staff work areas, and make other improvements to the space.


MEL logo

The Michigan eLibrary (MeL) is the State of Michigan’s digital library. It has excellent resources available to Michigan residents at no cost.


Western Michigan University’s Starting Gate helped me take an idea and transform it into a much more attainable reality. Whether providing talks with investors and business owners or accountability, the ultimate goal is helping your business succeed.

—Peter Shutt

Kalamazoo County Land Bank logo

The Kalamazoo Land Bank did robust community engagement around the vision and gave us something to work with that was solidly desired by people in the neighborhood. Having a vision meant we had to protect it. That’s something I thank the Land Bank for. It was difficult. It didn’t make anything faster or easier, but we got a better project in the end as a result of it.

—Matt Hollander

Buy Local logo

Buy Local Greater Kalamazoo is a hard working grassroots group focused on the greater Kalamazoo community and its small businesses. Their events and networking opportunities are the best!

—Cheri Bales

SBDC logo

Michigan SBDC is a great company providing top notch service to local businesses all over Michigan. The consultants are professional and the student workers contribute with excellent work!

—Martin Herman Sorensen