Helping small businesses in Kalamazoo.

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Learn, Know, Grow: Intro to Small Business Services

October 12, 2021 @ 3:00 pm - 4:00 pm EDT

Meet the staff of the Women’s Business Center at Cornerstone Alliance program and gain knowledge of the resources they provide. This free class introduces participants to the many programs and services offered to entrepreneurs to help them start, grow or sustain their companies. This course is a prerequisite for all other small business services at Cornerstone Alliance. The following topics will be discussed:

  • WBC Resources and Programs
  • Intro. to the Lean Canvas Business Plan model
  • Access to Capital & funding sources

Attendees will be given tools to help guide them on their journey.

Registrants will gain a better understanding on what next steps to take with their business and how the WBC can assist.

NOTE: We are partially funded by the U.S. Small Business Administration. After pre-registering through Eventbrite, next, you will be receiving an online intake form in your email from the sender Vista Share. The completion of this form is required for admittance to the program, per the SBA.

If you need assistance, please reach out to us at We look forward to meeting you!

To learn more visit


October 12, 2021
3:00 pm - 4:00 pm EDT

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Congratulations to Gregory Shelton of Grand Unique Laundry for receiving his first loan through Northern Initiatives. With help from his SCORE mentor, Cheri Bales, Gregory did a fantastic job on developing his business plan and showing real entrepreneurial spirit. We wish you much success, and look forward to your upward movement. You are a wonderful role model.

—Gregory Shelton of Grand Unique Laundry

I appreciate your ears for listening, your eyes that see my vision and your heart that makes you who you are.  I thank you for your time. You are making a difference.

—Shawntel Lindsey, Director, The Artbor Community Connections Center

The WMed Innovation Center is a perfect environment for innovation to grow and become a successful commercial enterprise.


WMU Business Connection logo

Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, or just looking for ways to engage with WMU, the Business Connection office can find the resource to help move your business forward.


A loan (from Local Initiatives Support Corporation) helped expand our cafe to triple our seating, add a kids space, increase much needed staff work areas, and make other improvements to the space.


MEL logo

The Michigan eLibrary (MeL) is the State of Michigan’s digital library. It has excellent resources available to Michigan residents at no cost.


Western Michigan University’s Starting Gate helped me take an idea and transform it into a much more attainable reality. Whether providing talks with investors and business owners or accountability, the ultimate goal is helping your business succeed.

—Peter Shutt

Kalamazoo County Land Bank logo

The Kalamazoo Land Bank did robust community engagement around the vision and gave us something to work with that was solidly desired by people in the neighborhood. Having a vision meant we had to protect it. That’s something I thank the Land Bank for. It was difficult. It didn’t make anything faster or easier, but we got a better project in the end as a result of it.

—Matt Hollander

Buy Local logo

Buy Local Greater Kalamazoo is a hard working grassroots group focused on the greater Kalamazoo community and its small businesses. Their events and networking opportunities are the best!

—Cheri Bales

SBDC logo

Michigan SBDC is a great company providing top notch service to local businesses all over Michigan. The consultants are professional and the student workers contribute with excellent work!

—Martin Herman Sorensen