Helping small businesses in Kalamazoo.

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Marketing 101

December 13 @ 6:00 pm - 8:00 pm EST

Lake Michigan College, South Haven location, from 6 to 8 p.m.

Learn the basics of developing and implementing a successful marketing plan for your small business.

During this session you will:

  • Understand the importance of creating a marketing plan for your business
  • Understand what goes into an effective marketing plan
  • Understand that a little marketing research will save you a lot of time and money

Ben De Vries founded Oranje Boven Marketing to help small business owners overcome the plateau that comes with the first stage of marketing. After working in sales and marketing roles in small, family businesses and well-funded start-ups, Ben has learned how to use a lean budget to make a big impact for small businesses.

Details

Date:
December 13
Time:
6:00 pm - 8:00 pm EST
Event Categories:
,
Website:
https://conta.cc/3SyE0vF

Venue

Lake Michigan College South Haven
125 Veterans Blvd, Room 141/142
South Haven, MI 49090 United States
+ Google Map
Phone:
269-207-0747

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Congratulations to Gregory Shelton of Grand Unique Laundry for receiving his first loan through Northern Initiatives. With help from his SCORE mentor, Cheri Bales, Gregory did a fantastic job on developing his business plan and showing real entrepreneurial spirit. We wish you much success, and look forward to your upward movement. You are a wonderful role model.

—Gregory Shelton of Grand Unique Laundry

I appreciate your ears for listening, your eyes that see my vision and your heart that makes you who you are.  I thank you for your time. You are making a difference.

—Shawntel Lindsey, Director, The Artbor Community Connections Center

The WMed Innovation Center is a perfect environment for innovation to grow and become a successful commercial enterprise.

—Client

WMU Business Connection logo

Whether you are seeking a research partner or want to enlist the help of student groups in developing business plans, or just looking for ways to engage with WMU, the Business Connection office can find the resource to help move your business forward.

—Mentor

A loan (from Local Initiatives Support Corporation) helped expand our cafe to triple our seating, add a kids space, increase much needed staff work areas, and make other improvements to the space.

—Krystal

MEL logo

The Michigan eLibrary (MeL) is the State of Michigan’s digital library. It has excellent resources available to Michigan residents at no cost.

—Owner

Western Michigan University’s Starting Gate helped me take an idea and transform it into a much more attainable reality. Whether providing talks with investors and business owners or accountability, the ultimate goal is helping your business succeed.

—Peter Shutt

Kalamazoo County Land Bank logo

The Kalamazoo Land Bank did robust community engagement around the vision and gave us something to work with that was solidly desired by people in the neighborhood. Having a vision meant we had to protect it. That’s something I thank the Land Bank for. It was difficult. It didn’t make anything faster or easier, but we got a better project in the end as a result of it.

—Matt Hollander

Buy Local logo

Buy Local Greater Kalamazoo is a hard working grassroots group focused on the greater Kalamazoo community and its small businesses. Their events and networking opportunities are the best!

—Cheri Bales

SBDC logo

Michigan SBDC is a great company providing top notch service to local businesses all over Michigan. The consultants are professional and the student workers contribute with excellent work!

—Martin Herman Sorensen

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